BAT Basic Attention

Use Cases of Basic Attention

The Basic Attention token serves multiple purposes within the Brave browser ecosystem:

• Advertisers: Advertisers use Basic Attention to purchase advertising space in the Brave browser and on websites that participate in the Basic Attention ecosystem. This allows them to reach their target audience effectively while respecting users' privacy.

• Users: Users can earn Basic Attention by viewing privacy-respecting ads in the Brave browser, opting to view more ads, or contributing to the ecosystem in other ways. They can then use the Basic Attention they earn to tip content creators or support their favorite websites.

• Publishers: Publishers earn Basic Attention for hosting and displaying ads on their websites. They can then use the Basic Attention they earn to purchase advertising space on other websites or exchange it for other currencies.

Key Features

• Privacy-focused: The Brave browser blocks advertisements and trackers by default, protecting user privacy and providing a more secure browsing experience.

• User-driven: Basic Attention incentivizes users to participate in the digital advertising ecosystem by rewarding them with tokens for their attention and engagement.

• Transparent and fair: The use of Basic Attention and the Brave browser's blockchain-based architecture creates a more transparent and fair system for exchanging value between advertisers, publishers, and users.

Additional Use Cases

• DeFi Integration: As an ERC-20 token, Basic Attention is compatible with a wide range of decentralized finance (DeFi) protocols, allowing users to participate in staking, lending, borrowing, and trading activities.

• E-commerce and Content Sharing: Basic Attention can be used for content pinning and file sharing with IPFS, and it offers rewards for IPNS verified content.

• Search Engines and Other Platforms: Basic Attention can be utilized with search engines and other platforms, extending its use beyond the Brave browser.

Pros of Basic Attention

• Efficient Advertising: Basic Attention provides a more efficient and transparent way of online advertising by directly connecting users, advertisers, and publishers.
• User Rewards: Users are rewarded with BAT tokens for viewing targeted and relevant ads, enhancing their browsing experience.
• Privacy Protection: The platform ensures high privacy by not tracking or sharing user data without explicit consent.
• Low Advertising Costs: Advertisers benefit from lower costs due to the elimination of intermediaries.
• Tipping Feature: Users can tip their favorite content creators, such as bloggers or YouTubers, using BAT tokens.
• Decentralized System: The BAT ecosystem is decentralized, reducing the risk of fraud and scams.

Cons of Basic Attention

• Volatility: The price of BAT tokens can be relatively volatile.
• High Transaction Fees: Transaction fees for BAT can be higher compared to other cryptocurrencies.
• Limited Adoption: BAT has limited adoption as a means of payment and is not available on all cryptocurrency exchanges.
• Dependence on Brave Browser: The success of BAT is heavily dependent on the popularity of the Brave browser.
• Competition: The Brave browser faces strong competition from established browsers like Chrome.

Founders of Basic Attention

The founders of Basic Attention are two highly distinguished individuals in the tech industry:

• Brendan Eich: He is the co-founder and CEO of Brave Software and the inventor of JavaScript, the Internet's most widely used programming language. Eich previously served as CTO and then CEO of the Mozilla Corporation and co-founded the Mozilla project and foundation.
• Brian Bondy: He is the co-founder and CTO of Brave Software. Together, they launched the Basic Attention Token project to revolutionize digital advertising by creating a more fair and efficient system for users, publishers, and advertisers.

Investors in Basic Attention

The investors in Basic Attention include various entities and individuals who have contributed to the project's funding. Key points about the investors include:

• Founding Team: The project was founded by Brendan Eich, the creator of the JavaScript programming language and Mozilla Firefox, and Brian Bondy, who co-founded Brave Software Inc. in 2015.
• Initial Funding: The initial funding for Basic Attention came from a private sale and an initial coin offering (ICO). The initial market cap was $31.2M, and the initial fully diluted market cap (FDMC) was $36M.
• Grayscale Investment: Grayscale offers a trust product that allows investors to gain exposure to Basic Attention Token (BAT) in the form of a security, providing an alternative way to invest in BAT without directly buying and storing the tokens.
• Other Investors: The project has also attracted various other investors and partners, including Uphold, which has helped increase its adoption and visibility.

Halal Status of Basic Attention

• Is Basic Attention Halal?: Yes
• Reason: Basic Attention is considered halal because it aligns with Shariah guidelines. It is a blockchain-based digital advertising and rewards platform that does not involve any haram elements such as gambling or the selling of alcohol or pork. The project focuses on privacy and rewards users for their attention while maintaining ethical standards.